Column 3 (optional):
The Keyword Combinator is designed to help you generate long tail keywords for your ad campaigns. This tool generates all possible keyword combinations using your own keyword input and is reported in an easily downloadable format.
Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters. For example, you don't need to enter women's hats and Women's Hats as keywords -- just women's hats will cover both.
This is the default matching option. With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords.
Example: keyword1, keyword2
With phrase match, your ad can show when someone searches for your exact keyword, or your exact keyword with additional words before or after it. We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.
Example: "keyword1", "keyword2"
With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We'll also show your ad when someone searches for close variations of that specific keyword.
Example: [keyword1], [keyword2]